KASANE, BOTSWANA. 28 APRIL 2022. On the banks of the Chobe River, and beneath the desert sun, Ohana Swimwear presented a collection inspired by the beauty of Africa’s natural landscapes. African Fashion International (AFI) hosted and produced the Forbes AFI Fashion experienced embracing the setting of the Chobe National Park to promote sustainable living through fashion.
Without the traditional runway staging, and by eliminating all artificial lighting, the production transformed interpretations of what a world-class fashion experience should be. Models tapped into the already present hills, trees, and bridges to imagine a runway that sophisticatedly laid bare the charm and functionality of the clothing.
Kenyan brand Ohana Swimwear, founded by Neema Kinoti, showcased the safari collection. A story meant to capture a journey of self-discovery through the different animal and African prints.
“The youthful audience of the Forbes Under 30 Summit was ideal for testing new approaches to fashion and the runway,” said Dr Precious Moloi-Motsepe, Founder and Chief Executive of AFI. “When you strip the runway bare, there is a lot of creativity that we can do in that space. Fashion can no longer follow the standard formats of the past. AFI is driving change and we look forward to building on the sustainability aspect of African fashion by growing collaborations between fashion, retail, and tourism”.
Over two days, the House of Nala pop-up store hosted the collections by showing designers. Watch the show online to experience a down-to-earth showcase of Africa’s talent, surrounded by the marvels of Kasane at https://youtu.be/c0o9dDBe-MU
