We often hear the statement “Africans don’t swim”. A statement that is, unfortunately, true. The World Health Organization noted that drowning deaths are highest in Africa at rates that are 15- 20 times higher than in developed countries. While there are various reasons why we don’t swim, what is undeniable is that people need to see that swimming is an essential skill. At Ohana Swimwear, we are doing our part by ensuring that Africans from all walks of life have access to swimwear that gives them the confidence to step into the water.

Ohana Family Wear Limited was formed to create Direct-to-Consumer Bathing Suits that give a wonderful experience when shopping with us. The goal is to not only create a curated collection of beautiful, timeless swimwear products for all but to also celebrate the African roots.

Our signatures are piped detailing and clever design details that offer coverage but is still rooted in our core unique prints and colours. They are well-fitted and aesthetically pleasing. You look good and feel good, in the right type of fabric that’s actually meant for water.